xDNA appoints Patrick Wells as Senior Account Director

xDNA Group is delighted to announce the strengthening of its senior team with the arrival of Patrick Wells to the business. Patrick joins xDNA as Senior Account Director. He will be reporting directly to the Group CEO and will manage xDNA’s most high-profile accounts across the Group’s client base.

Patrick will add significant depth to the Senior Leadership Team having extensive experience across the SaaS, FMCG, Telecommunications, Healthcare and Retail industries throughout the United Kingdom, Central Europe, America, Africa, and Asian markets. Throughout his career, he has managed project management, design and sales functions with a strong record in growing opportunities within existing client relationships whilst growing new revenue streams.

Rich Mavers, Group CEO commented, “We are delighted to be able to announce, in what is still an incredibly challenging market, that xDNA continues to grow and hires for key positions across the Group. I look forward to working with Patrick in shaping our client strategy and I’m excited to see how his passion and drive can help propel the business forward even more.”

Patrick Wells added, “I’m thrilled to be joining such an innovative and forward-thinking agency like xDNA which has such a diverse mix of cultures. It’s an exciting time to join as we continue to expand the team, its service offering and the territories we are targeting.”

Following the acquisition of Big Reach and Fluid Studios into the xDNA Group in Q4 2020, the company now has over 40 employees and has plans to continue recruitment across areas of software development, design and marketing across the next 12 months.